Prof. Gururaj Kidiyoor gururaj@mail.tapmi.org Prof. Gururaj H Kidiyoor is an alumnus of TAPMI. He has nearly 10 years of experience in Industry. Prior to joining TAPMI, he worked in TVS Electronics, Wipro, and Digital Equipment. He is currently pursuing his Ph.D. in Distribution Management. His academic interests include marketing of High-tech Products, Industrial Marketing and Technology Marketing.