Prof R. C. Natarajan has been with TAPMI since 1999. He has done Ph.D in management from Manipal University. His doctoral work was on “Trust and Monitoring in Administered Distribution Channel”. He completed his MA in Economics from JNU, New Delhi and PGDRM from IRMA, Anand. He has over 15 years of experience in industry. Prior to joining TAPMI, he worked in the areas of Marketing and Sales Management in the FMCG sector, including Amul where he spent five years in managing a branch.

Prof. Natarajan won the Best Case Writing Award of Association of Indian Management Schools in 2001. He has also published two case analyses titled “Victor Brand” and “Kurlon Ltd.” in “Vikalpa” of IIM-Ahmedabad. In addition, he has to his credit research-publications in ICFAI Journal of Marketing Management, Advertising Express and ICFAI Journal of Supply Chain Management, all relating to distribution management. He presented a research paper in the 2007 INFORMS-Marketing Science International Conference at SMU, Singapore.

Prof. Natarajan teaches Distribution Management, Marketing Strategy and Decision Making. He is well-versed in MarkStrat simulation and Beer Game, both of which he has been handling over six years in TAPMI. He has developed a simulation game in Distribution Management titled “Fantasia Distribution”, which is in beta-stage.

Prof. Natarajan’s research interests are in Distribution Channel Management, Principal-Agent Relationship, Trust, Inter-organisational Control, Conflict Management and System Dynamics.

Prof. Natarajan is currently holding the Chair of the Post-graduate Programme in Management at TAPMI. He also co-ordinates the Students’ Activities, both co-curricular and extra-curricular.